Wiki

UTM Builder

  • 1. Target url

    Target url:
    The address of the page the visitor should go to
  • 2. Advertising campaign

    Campaign Source — utm_source:
    Referral source: google, yandex, ...
    Campaign channel — utm_medium:
    Traffic type: cpc, ppc, banner, email, ...
    Campaign name — utm_campaign:
    Name of the campaign
  • 3. Additionally

    Keyword — utm_term:
    Defines paid keywords
    Campaign Content — utm_content:
    Additional information to distinguish between ads